Wednesday, September 20, 2006

The Cost of Spin? Your credibility, Your Career

September is Ethics Month for PRSA-- but every day is ethics day for PRSA members who hold themselves to a strict code of ethics. This month, in honor of Ethics Month, the Puget Sound Chapter assembled an all-star cast of top-level media and public relations professionals to discuss how ethics impact credibility and ultimately, your career.

What? You missed it?

You're in luck...This hour-long program, hosted by the generous folks at KOMO 4 Studios and filmed on the set of NW Afternoon, will air on TVW on Tuesday, Sept. 26, at 10 a.m. and 6 p.m. then periodically throughout fall. After that, the program will be available on-demand via the TVW Web site.

This robust discussion was just warming up when our hour ran out. So, as promised, we're moving the discussion to our Blog. Watch over the next few days as we throw out some of the thought-provoking questions we discussed Tuesday.

Special thanks to John Hamer from the Washington News Council for moderating this debate and for driving the discussion with some hard-hitting questions designed to make us all take a hard look at our values as professionals.

First question: What's the definition of spin? And is it a bad thing? We'll introduce you to the panelists and share some of their answers soon!

2 comments:

gopgirl said...

Definitions:
* make up a story; "spin a yarn"
* twist and turn so as to give an intended interpretation; "The President's spokesmen had to spin the story to make it less embarrassing"
* a distinctive interpretation (especially as used by politicians to sway public opinion); "the campaign put a favorable spin on the story"

Canary said...

To me, the term "spin" has a very negative connotation. It implies deception or untruthfulness. I see it as different from framing or positioning.

I don't know how to start a new post on this, but I'd like to talk about the HP debacle. I haven't read whether PR people were involved -- just the C-suite folks, board, legal counsel and ethics officer. What kind of PR staff does HP have, and were they ever consulted on this grand scheme?