Into 2007

As the president of a boutique communications firm, I spend a good amount of time absorbing information and trends then sharing the informaiton with my publics. What's my process? I read voraciously (current reading an awesome book on hospitality and customer service), surf the Web, talk (and talk), listen to music, watch TV, go to movies, engage in discussions, volunteer, eat lunch, day dream and brainstorm ideas with my team. I also talk to my husband and our two sons. My seven year old is passionate about the computer while my youngest can clearly tell when music is dance-worthy. I'm really interested in Second Life, My Space, YouTube, and Facebook, and am currently in-love with Danny Meyer's book on the finer points of hospitality. And, have you seen that peanut butter and jelly video craze? If not, check it out as an example of social media. Another resource that I use is the PR Tactics newspaper from PRSA. I really like what Rhoda Weiss, APR (2007 PRSA Chair) has to say about the profession. She speaks about how PR professionals are so much more than publicity machines. She again validates the growth in the profession. She reiteraties how we are tapped for our strategic thinking, problem solving, crisis prowness, stakeholder relationships, and communications leadership.

Erika