Thursday, March 08, 2007
I recently downloaded the Edelman Trust Barometer 2007 from their Web site. If you haven't had a chance to do so, please take a minute. This is a research report they sponsor. I'm interested to know facts around how the public perceives messages from varied sources. You can find it at www.edelman.com. As the Puget Sound chapter ethcis officer this year, I find this to be an interesting overlay to the discussion about ethics and PR. What's your opinon about the concept of public trust in the marketplace? And, how does the current state of the PR practice nuture or hurt this public trust?
Posted by Erika Schmidt at 6:15 PM