On Wednesday, March 18, PRSA Puget Sound invited four of the region's most innovative practioners to answer that question in a panel presentation called "20 Tips and Tricks:"
--Aaron Blank, vice president of media relations at The Fearey Group
- Research and ROI from Hartman
- Accessibility and engagement from Seitz
- What to include in a social media newsroom from Blank
- How to align a story for impact from Blandford.
“How will you measure success?” Hartman asked the audience to question their efforts in the context of both personal and professional goal achievement. There are so many tools available today. PR professionals must understand which ones drive each individual business.