Sunday, March 22, 2009

Tips & tricks from the region's top communicators

If you could teach communications professionals one tip for successful PR campaigns what would it be?

On Wednesday, March 18, PRSA Puget Sound invited four of the region's most innovative practioners to answer that question in a panel presentation called "20 Tips and Tricks:"

--David Blandford, the director of public relations for Seattle’s Convention and Visitors Bureau

--Aaron Blank, vice president of media relations at The Fearey Group

--Suzanne Hartman, APR, director of communication and public affairs at Seattle City Light
--Brian Seitz, group marketing manager at Microsoft

Nearly 50 audience members learned tips about:
  • Research and ROI from Hartman
  • Accessibility and engagement from Seitz
  • What to include in a social media newsroom from Blank
  • How to align a story for impact from Blandford.
Together, the speakers covered some of the most important components in successful campaigns.

“Media is not everything.” Blandford explained as he described engaging internal and external communication gatekeepers.

Blank agreed by commenting on how online grassroots efforts can get an organization’s message out. “Social media is trial by error,” he described. Building online communities is a tool that can be used as a resource for your clients.

“How will you measure success?” Hartman asked the audience to question their efforts in the context of both personal and professional goal achievement. There are so many tools available today. PR professionals must understand which ones drive each individual business.

During the question and answer session, engaged audience members gained specific examples and tactics.

Today professionals learned and exchanged skills in successful campaign planning and execution. What’s your best tip?

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